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Innovative & Relatable Business Strategies
Creating Lasting
Impressions For
Social Impact
Organizations
ABOUT
PMG is an award-winning communications agency serving nonprofits, foundations and social impact organizations. We develop creative solutions to align and connect our partners to their respective audiences.
Rooted in integrity, everything we do is endowed with excellence in mind. With 10 years of experience, we’ve achieved the results to understand what matters most to our partners.
MISSION
To provide Asset-Framed Communications through brand strategy, digital marketing, and content creation. We intentionally represent organizations that positively impact communities of color as well as those that work towards changing false narratives in urban America.
01. STRATEGY FIRST
Whether new or established, we align with social impact organizations to refine their purpose, define their objectives and clarify their voice
02. CREATIVE DESIGN
To highlight our clients unique abilities and values we create professional and purpose-driven designs tailored to them.
03. MOVING THE NEEDLE
Our team of visionaries aim to anticipate our partners needs before they arise. With our partners success at the forefront of our work, our services yield measurable results.
CAPABILITIES
CONTENT CREATION
Storytelling/Interviews
Photography/Filmography
Creative Design
Copywriting
DIGITAL MARKETING
Social Media/Email Marketing
Search Engine Optimization
Virtual Experiences
Content Marketing
BRANDING
Positioning
Brand Architecture
Brand Messaging
Print-Communications
STRATEGY
Consultation
Research/Focus Group
Organizational Tactics
Process/Journey Mapping
OUR SKILLS
We Deliver Content That Connects Partners To Their Unique Audiences.
As creative problem solvers, we challenge ourselves to provide our partners with value. We understand that talent alone does not equate to success. The magic is in the execution, and that’s why we go the extra mile to ensure our partners meet the needs of those they serve.
Strategy
Development
Creative Design
Brand Architecture
Content Creation
JUST SOME NUMBERS
We Believe in Moving the Needle For Our Partners.
At PMG, we simply value people. We’re an agency that cares about how our efforts impact audiences and their unique needs. For this reason, our social partners are able to focus on growing the organization while we do the rest.
547
PROJECTS
237
CLIENTS
11
AWARDS
PROJECTS
CLIENTS
AWARDS
10
YEARS OF
EXPERIENCE
YEARS OF
EXPERIENCE
"The PMG Agency is always willing to go above and beyond in their support of Walbridge. We’ve utilized PMG for event support, design assistance and communications for over a decade now. The team is thorough, hard-working and I’m always appreciative of the great communication they deliver throughout projects"
Sheila Eicher, Director of Communications
Walbridge
"The PMG Agency has been a pleasure to work on special projects that our business association coordinates throughout the year. They are creative and resourceful in meeting various specifications for everything from community outreach, to awards to special campaign pieces and they offer fair pricing and deliver on time."
Robert L. Dewaelsche, President
Southwest Detroit Business Association
"The team at PMG is our valued comms contractor for the new Gordie Howe Bridge. They’ve always been very responsive offering priority creative service in cartography, public relations, print-communications, and overall community outreach for Southwest Detroit."
Curtrise Garner, Communications
Bridging North America
"Our conference planning team partnered with PMG to provide event catalogs, signage, and supporting materials for one of our largest annual events which brings together leading corporations and MBE’s from around the nation. Their level of quality, professionalism and sense of urgency was the best we’ve ever experienced with a partner."
Nicole Hambric, Associate Director, Conferences, Meetings and Events
National Minority Supplier Development Council
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What is a fan?
A fan is someone who loves everything you post, they share, comment, and save everything. A follower, however, offers zero value. Brands can capture fans by showing them they care. This will result in fans promoting your products, sharing your posts, boosting your feed, caring about your mission, and making time for you.
When trying to convert fans to followers use these tips:
1. Reply to every comment genuinely.
2. DM people who frequently comment on your posts.
3. When people ask you questions, go out of your way to help them.
4. Find creative ways to give back to your audience.
5. Encourage people when they are struggling (share or give them a shout-out).
How do you show your fans appreciation?
#digitalmarketing #traditionalmarketing #contentmarketing #contentstrategy #contentwriting #brandbuilding #marketing #marketingstrategy #marketingagency #marketingconsultant #marketingideas #contentideas #marketingtips #marketingdigital #marketingstrategies #socialmediamarketing #smallbusiness #smallbusinesssupport #digitalmarketingagency #advertising #branding #onlinemarketing #socialmedia #marketingonline #brandingdesign #brandinginspiration #brandingstrategy #brandingtips #brandingagency #marketinghelp
Good brands are infused right into the grain of a business, invested in every process to ensure excellence. Establishing themselves market leaders by being authentic, maintaining relevance, committing themselves to their mission, and sustaining consistency.
Can you think of any other characteristics of a good brand?
#digitalmarketing #traditionalmarketing #contentmarketing #contentstrategy #contentwriting #brandbuilding #marketing #marketingstrategy #marketingagency #marketingconsultant #marketingideas #contentideas #marketingtips #marketingdigital #marketingstrategies #socialmediamarketing #smallbusiness #smallbusinesssupport #digitalmarketingagency #advertising #branding #onlinemarketing #socialmedia #marketingonline #brandingdesign #brandinginspiration #brandingstrategy #brandingtips #brandingagency #marketinghelp
The content life cycle is a cyclic process that involves 5 distinct phases.
These phases are:
1. Plan
2. Produce
3. Promote
4. Analyze
5. Amplify
What phase of the content life cycle are you currently in?
#digitalmarketing #traditionalmarketing #contentmarketing #contentstrategy #contentwriting #brandbuilding #marketing #marketingstrategy #marketingagency #marketingconsultant #marketingideas #contentideas #marketingtips #marketingdigital #marketingstrategies #socialmediamarketing #smallbusiness #smallbusinesssupport #digitalmarketingagency #advertising #branding #onlinemarketing #socialmedia #marketingonline #brandingdesign #brandinginspiration #brandingstrategy #brandingtips #brandingagency #marketinghelp
Do you think you understand branding?
Branding is not what you think it is, it’s what your customers think it is. Customers have the power to create brands and launch them to success.
Branding is what happens when a customer creates an emotional connection with your product or service.
If you try to tell someone how they should feel, they will always reject you. They need to be the ones that have the feeling and recognize it.
Building a company without any effort in branding is like baking a cake without a recipe. Branding is not a logo, color, slogan, or look. It’s a gut feeling that people get when they’re a part of your community.
Has this changed the way you think about branding?
#digitalmarketing #traditionalmarketing #contentmarketing #contentstrategy #contentwriting #brandbuilding #marketing #marketingstrategy #marketingagency #marketingconsultant #marketingideas #contentideas #marketingtips #marketingdigital #marketingstrategies #socialmediamarketing #smallbusiness #smallbusinesssupport #digitalmarketingagency #advertising #branding #onlinemarketing #socialmedia #marketingonline #brandingdesign #brandinginspiration #brandingstrategy #brandingtips #brandingagency #marketinghelp
Are you struggling to stick to your brand?
Brand consistency involves the delivery of brand messaging that aligns with the brand’s identity, values, and strategy. Maintaining brand consistency is important so that you are correctly targeting your target audience, through exposing them to your core marketing messages, visual branding, and other brand elements to help solidify brand recognition.
How do you maintain brand consistency?
#digitalmarketing #traditionalmarketing #contentmarketing #contentstrategy #contentwriting #brandbuilding #marketing #marketingstrategy #marketingagency #marketingconsultant #marketingideas #contentideas #marketingtips #marketingdigital #marketingstrategies #socialmediamarketing #smallbusiness #smallbusinesssupport #digitalmarketingagency #advertising #branding #onlinemarketing #socialmedia #marketingonline #brandingdesign #brandinginspiration #brandingstrategy #brandingtips #brandingagency #marketinghelp
Are you struggling to gain your followers’ attention?
Captivate your followers’ attention by becoming an expert in your field, and using every tool you have available to you at your disposal.
The more that your attention grows, the more opportunities you will have to connect with people who are interested in your mission, product, or service.
Use these steps to increase your attention:
1. Master one platform at a time.
2. Stop listening to nay-sayers.
3. Be okay with people not liking you.
4. Become obsessed with your mission.
5. Stay consistent with your content.
Go big, or go home.
How does your brand connect with people?
#digitalmarketing #traditionalmarketing #contentmarketing #contentstrategy #contentwriting #brandbuilding #marketing #marketingstrategy #marketingagency #marketingconsultant #marketingideas #contentideas #marketingtips #marketingdigital #marketingstrategies #socialmediamarketing #smallbusiness #smallbusinesssupport #digitalmarketingagency #advertising #branding #onlinemarketing #socialmedia #marketingonline #brandingdesign #brandinginspiration #brandingstrategy #brandingtips #brandingagency #marketinghelp
Have you ever wondered why some brands work, and others don't?
The majority of the time it comes down to having the right brand formula, and most get the recipe wrong.
Most brands separate their strategy and creativity by a mile wide chasm. Never allowing the two to mix and work together cohesively. On one side, you have the left-brain people (the analytical thinkers), and on the other you have the right-brain people (the creative thinkers).
If companies are lacking either left or right brain thought, the strategy will fail before it launches. It is when the two sides of the brain collaborate cohesively that the right formula is created.
Use these tips to craft the right formula:
1. Collaborate strategy with creativity
2. Be consistent with communication
3. Be constant with your brand message
4. Be crystal clear with your clients
5. Learn how the two brains function
6. Get constant feedback from the clients
7. Dedicate time to invest in both
Which side of the brain do you work from?
#digitalmarketing #traditionalmarketing #contentmarketing #contentstrategy #contentwriting #brandbuilding #marketing #marketingstrategy #marketingagency #marketingconsultant #marketingideas #contentideas #marketingtips #marketingdigital #marketingstrategies #socialmediamarketing #smallbusiness #smallbusinesssupport #digitalmarketingagency #advertising #branding #onlinemarketing #socialmedia #marketingonline #brandingdesign #brandinginspiration #brandingstrategy #brandingtips #brandingagency #marketinghelp
Are you suffering from a lack of direction?
You might be missing the key ingredient… It is easy to communicate the ‘How’, ‘What’, and when of your business, although, without clearly establishing why you exist, your business will be stale.
Why did you start your business?
#digitalmarketing #traditionalmarketing #contentmarketing #contentstrategy #contentwriting #brandbuilding #marketing #marketingstrategy #marketingagency #marketingconsultant #marketingideas #contentideas #marketingtips #marketingdigital #marketingstrategies #socialmediamarketing #smallbusiness #smallbusinesssupport #digitalmarketingagency #advertising #branding #onlinemarketing #socialmedia #marketingonline #brandingdesign #brandinginspiration #brandingstrategy #brandingtips #brandingagency #marketinghelp
Stop making excuses. Often, it’s convenient to make excuses and take the easy way out.
It’s important to consider that there are no shortcuts to success, but hard work derived from the desire to achieve your goals through determination and perseverance.
What’s your most commonly heard excuse?
#digitalmarketing #traditionalmarketing #contentmarketing #contentstrategy #contentwriting #brandbuilding #marketing #marketingstrategy #marketingagency #marketingconsultant #marketingideas #contentideas #marketingtips #marketingdigital #marketingstrategies #socialmediamarketing #smallbusiness #smallbusinesssupport #digitalmarketingagency #advertising #branding #onlinemarketing #socialmedia #marketingonline #brandingdesign #brandinginspiration #brandingstrategy #brandingtips #brandingagency #marketinghelp
Is your page cohesive, striking, or informative?
If not, you’re losing followers. When someone finds your page they will decide within 3 seconds if you’re worth following.
Use these tips when setting up your Instagram account to capture new followers:
1. Set up your Instagram bio so it's clear who you are and what you do.
2. Design your content with a coherent message and color palette.
3. Make sure your profile is digestible at first glance.
Is your profile message clear?
#digitalmarketing #traditionalmarketing #contentmarketing #contentstrategy #contentwriting #brandbuilding #marketing #marketingstrategy #marketingagency #marketingconsultant #marketingideas #contentideas #marketingtips #marketingdigital #marketingstrategies #socialmediamarketing #smallbusiness #smallbusinesssupport #digitalmarketingagency #advertising #branding #onlinemarketing #socialmedia #marketingonline #brandingdesign #brandinginspiration #brandingstrategy #brandingtips #brandingagency #marketinghelp
Are you struggling with your branding?
Branding is more simple than you think.
When designing your branding implement these 5 golden rules to dominate your competition:
1. Have a laser focus
2. Be genuine
3. Be consistent
4. Accept failure
5. Let others tell your story
Which of these rules will you implement in your branding?
#digitalmarketing #traditionalmarketing #contentmarketing #contentstrategy #contentwriting #brandbuilding #marketing #marketingstrategy #marketingagency #marketingconsultant #marketingideas #contentideas #marketingtips #marketingdigital #marketingstrategies #socialmediamarketing #smallbusiness #smallbusinesssupport #digitalmarketingagency #advertising #branding #onlinemarketing #socialmedia #marketingonline #brandingdesign #brandinginspiration #brandingstrategy #brandingtips #brandingagency #marketinghelp
Hindsights a wonderful thing.
If you could write a note to your younger self, what would you say?
#digitalmarketing #traditionalmarketing #contentmarketing #contentstrategy #contentwriting #brandbuilding #marketing #marketingstrategy #marketingagency #marketingconsultant #marketingideas #contentideas #marketingtips #marketingdigital #marketingstrategies #socialmediamarketing #smallbusiness #smallbusinesssupport #digitalmarketingagency #advertising #branding #onlinemarketing #socialmedia #marketingonline #brandingdesign #brandinginspiration #brandingstrategy #brandingtips #brandingagency #marketinghelp
Do you want more attention on your Instagram?
If chasing likes is your answer, you’re going to be running for a while. Instead of chasing likes, chase people instead. People are on social media to be social, not just like pretty photos.
If you want to grow your social media, you need to engage with people like your business depends on it. Start small, and start now.
Use my posts to start engaging through comments by following these tips:
1. Introduce yourself. Who are you? What do you do? Why do you do it?
2. Introduce yourself to 10 people and connect with them.
3. Make them your friend and help grow each other's audience.
Have you been chasing your audience?
#digitalmarketing #traditionalmarketing #contentmarketing #contentstrategy #contentwriting #brandbuilding #marketing #marketingstrategy #marketingagency #marketingconsultant #marketingideas #contentideas #marketingtips #marketingdigital #marketingstrategies #socialmediamarketing #smallbusiness #smallbusinesssupport #digitalmarketingagency #advertising #branding #onlinemarketing #socialmedia #marketingonline #brandingdesign #brandinginspiration #brandingstrategy #brandingtips #brandingagency #marketinghelp
Just like fashion, social media follows trends.
As social media platforms introduce new algorithms, social media trends also continue to evolve. The ever-evolving nature of social media presents a whole new challenge for brands and social media marketers who have to constantly review their existing strategies and pivot in new directions to maintain relevance in the market.
Here are 5 trends you need to hop on:
1. Niche communities
2. Micro-influencers
3. Macro-influencers
4. Video content
5. Stories
What social media trends have you been trying out?
#digitalmarketing #traditionalmarketing #contentmarketing #contentstrategy #contentwriting #brandbuilding #marketing #marketingstrategy #marketingagency #marketingconsultant #marketingideas #contentideas #marketingtips #marketingdigital #marketingstrategies #socialmediamarketing #smallbusiness #smallbusinesssupport #digitalmarketingagency #advertising #branding #onlinemarketing #socialmedia #marketingonline #brandingdesign #brandinginspiration #brandingstrategy #brandingtips #brandingagency #marketinghelp
Often it’s easy to get caught up in the day-to-day operations of your business and lose sight of why you started in the first place.
It’s important to take a moment to reflect on why you started, what you wanted to achieve, and your current position, to determine if you are following the right path to success.
Why did you start your business?
#digitalmarketing #traditionalmarketing #contentmarketing #contentstrategy #contentwriting #brandbuilding #marketing #marketingstrategy #marketingagency #marketingconsultant #marketingideas #contentideas #marketingtips #marketingdigital #marketingstrategies #socialmediamarketing #smallbusiness #smallbusinesssupport #digitalmarketingagency #advertising #branding #onlinemarketing #socialmedia #marketingonline #brandingdesign #brandinginspiration #brandingstrategy #brandingtips #brandingagency #marketinghelp
Brand authenticity is rare these days. While everyone knows companies are in business to make money, today’s consumers demand that brands embark on a higher purpose.
It is more crucial now than ever for brands to offer their audience more human and genuine promises. If it’s clear you are offering false promises, the consumer will find another company with their best interests in mind.
What is one promise you offer to your consumers?
#digitalmarketing #traditionalmarketing #contentmarketing #contentstrategy #contentwriting #brandbuilding #marketing #marketingstrategy #marketingagency #marketingconsultant #marketingideas #contentideas #marketingtips #marketingdigital #marketingstrategies #socialmediamarketing #smallbusiness #smallbusinesssupport #digitalmarketingagency #advertising #branding #onlinemarketing #socialmedia #marketingonline #brandingdesign #brandinginspiration #brandingstrategy #brandingtips #brandingagency #marketinghelp
For content to be enticing, it needs to have a purpose. Posting for the sake of posting won't gain you followers. The flavor of your content is your branding. This is your style, theme, colours, and the feeling you create when you’re posting.
Too many flavors will turn people off, you need to become niche and keep your content’s flavor specific. If your content is being shared and saved, you’ll know that your content is valuable and flavorful.
Use these steps to improve your content:
1. Pick a color for your content.
2. Create niche content.
3. Research on the latest trends.
4. Invest in tools, software, cameras, etc.
5. Take time to engage with your followers.
6. Ask top influencers for advice.
Does your content have flavour?
#digitalmarketing #traditionalmarketing #contentmarketing #contentstrategy #contentwriting #brandbuilding #marketing #marketingstrategy #marketingagency #marketingconsultant #marketingideas #contentideas #marketingtips #marketingdigital #marketingstrategies #socialmediamarketing #smallbusiness #smallbusinesssupport #digitalmarketingagency #advertising #branding #onlinemarketing #socialmedia #marketingonline #brandingdesign #brandinginspiration #brandingstrategy #brandingtips #brandingagency #marketinghelp
Does your brand spark excitement, or does it fizzle out?
To create an explosive brand, combine great strategy with intense and innovative creativity. Strong branding allows you to keep your prices high enough to maintain profitability while your competitors fight over price.
Stay ahead of your competitors by reinventing and innovating yourself before they have a chance to challenge your brand.
How are you creating an explosive brand?
#digitalmarketing #traditionalmarketing #contentmarketing #contentstrategy #contentwriting #brandbuilding #marketing #marketingstrategy #marketingagency #marketingconsultant #marketingideas #contentideas #marketingtips #marketingdigital #marketingstrategies #socialmediamarketing #smallbusiness #smallbusinesssupport #digitalmarketingagency #advertising #branding #onlinemarketing #socialmedia #marketingonline #brandingdesign #brandinginspiration #brandingstrategy #brandingtips #brandingagency #marketinghelp
Let’s help improve each other’s branding. Don’t be afraid to comment a struggle or a solution!
What are your branding struggles?
#digitalmarketing #traditionalmarketing #contentmarketing #contentstrategy #contentwriting #brandbuilding #marketing #marketingstrategy #marketingagency #marketingconsultant #marketingideas #contentideas #marketingtips #marketingdigital #marketingstrategies #socialmediamarketing #smallbusiness #smallbusinesssupport #digitalmarketingagency #advertising #branding #onlinemarketing #socialmedia #marketingonline #brandingdesign #brandinginspiration #brandingstrategy #brandingtips #brandingagency #marketinghelp
When competing on Instagram, you’re competing with a lot of noise. You need to identify your niche, and design content that engages them to stand out.
Follow these steps when creating your next piece of content:
1. Design content that creates questions.
2. Create content that is visually striking.
3. Create content that gives value.
When something works, keep hitting the mark. Now go smash out your content.
What is your target niche?
#digitalmarketing #traditionalmarketing #contentmarketing #contentstrategy #contentwriting #brandbuilding #marketing #marketingstrategy #marketingagency #marketingconsultant #marketingideas #contentideas #marketingtips #marketingdigital #marketingstrategies #socialmediamarketing #smallbusiness #smallbusinesssupport #digitalmarketingagency #advertising #branding #onlinemarketing #socialmedia #marketingonline #brandingdesign #brandinginspiration #brandingstrategy #brandingtips #brandingagency #marketinghelp
Can't seem to drive traffic to your page?
Don't wait for people to come to you, you have to go to your audience and invite them to come to your page, without spamming them.
Next time you’re trying to drive traffic to your page, implement the two-hour rule. Log into your account every two hours and engage with people who are interested in your niche content. Identify new people in your niche by going to pages who post similar content to you, find active users in their comments and engage with their content.
Do this every two hours and you will create a constant flow of new page views because these new users will be notified that you have engaged with them and will come back and check your page.
How does your brand connect with people?
#digitalmarketing #traditionalmarketing #contentmarketing #contentstrategy #contentwriting #brandbuilding #marketing #marketingstrategy #marketingagency #marketingconsultant #marketingideas #contentideas #marketingtips #marketingdigital #marketingstrategies #socialmediamarketing #smallbusiness #smallbusinesssupport #digitalmarketingagency #advertising #branding #onlinemarketing #socialmedia #marketingonline #brandingdesign #brandinginspiration #brandingstrategy #brandingtips #brandingagency #marketinghelp
When creating a brand, many people dive straight in, head first. Success isn’t a given, if you haven’t put in the hard work you’re destined for failure.
Before building your brand consider these tips:
1. Research your target audience
2. Pick your focus personality
3. Choose your business name
4. Write a slogan
5. Choose the look for your brand
6. Design your logo
7. Apply your branding everywhere
What stage are you at in the brand-building process?
#digitalmarketing #traditionalmarketing #contentmarketing #contentstrategy #contentwriting #brandbuilding #marketing #marketingstrategy #marketingagency #marketingconsultant #marketingideas #contentideas #marketingtips #marketingdigital #marketingstrategies #socialmediamarketing #smallbusiness #smallbusinesssupport #digitalmarketingagency #advertising #branding #onlinemarketing #socialmedia #marketingonline #brandingdesign #brandinginspiration #brandingstrategy #brandingtips #brandingagency #marketinghelp
Are you struggling to generate great content?
Great content is created through creativity, hard data, and audience feedback. Listen to your consumers, research your subject, and get creative with it.
What’s your content creation process?
#digitalmarketing #traditionalmarketing #contentmarketing #contentstrategy #contentwriting #brandbuilding #marketing #marketingstrategy #marketingagency #marketingconsultant #marketingideas #contentideas #marketingtips #marketingdigital #marketingstrategies #socialmediamarketing #smallbusiness #smallbusinesssupport #digitalmarketingagency #advertising #branding #onlinemarketing #socialmedia #marketingonline #brandingdesign #brandinginspiration #brandingstrategy #brandingtips #brandingagency #marketinghelp
What is a brand? Most people think they know, however, few do. Almost no one knows how to make a good one…
A brand is a customer’s perception of you, this is elicited by what you project to your target audience. Including the thoughts you provoke, your culture, and your experience. Your brand is every decision that you make, as this ultimately affects your customer’s perception of you.
A great brand is one that projects what they really are at their core. With those who are willing to listen from the external perception.
How does your brand connect with people?
#digitalmarketing #traditionalmarketing #contentmarketing #contentstrategy #contentwriting #brandbuilding #marketing #marketingstrategy #marketingagency #marketingconsultant #marketingideas #contentideas #marketingtips #marketingdigital #marketingstrategies #socialmediamarketing #smallbusiness #smallbusinesssupport #digitalmarketingagency #advertising #branding #onlinemarketing #socialmedia #marketingonline #brandingdesign #branding
Have you ever been broke and started a billion-dollar company?
That’s what Kevin Plank achieved in one year. Kevin started his business with just one idea, a fabric that would draw sweat away from his body while he was playing football.
Kevin took a risk with his strategy because he knew his products worked. His main issue was getting the attention of NFL high paying clients.
Kevin utilized multiple credit cards, and also sacrificed the wages of his staff to place an advertisement for his products to be seen by major NFL teams. His sales skyrocketed from $17,000 in his first year to $100,000 of sales in his second and third years.
What principles from the checklist have you implemented?
#digitalmarketing #traditionalmarketing #contentmarketing #contentstrategy #contentwriting #brandbuilding #marketing #marketingstrategy #marketingagency #marketingconsultant #marketingideas #contentideas #marketingtips #marketingdigital #marketingstrategies #socialmediamarketing #smallbusiness #smallbusinesssupport #digitalmarketingagency #advertising #branding #onlinemarketing #socialmedia #marketingonline #brandingdesign #brandinginspiration #brandingstrategy #brandingtips #brandingagency #marketinghelp @underarmour
In 1996, Jean-Noël Kapferer sought to conceptualize what he considered to be the six elements of brand identity. The Brand Identity Prism is a diagram that is utilized to help us understand these elements and how they interrelate with one another.
The key elements of the model are:
1. Physique
2. Personality
3. Culture
4. Relationship
5. Self-image
6. Reflection
According to Kapferer, “Strong brands are capable of weaving all aspects [of the prism] into an effective whole in order to create a concise, clear, and appealing brand identity”.
What are the key elements that stand out to you?
#digitalmarketing #traditionalmarketing #contentmarketing #contentstrategy #contentwriting #brandbuilding #marketing #marketingstrategy #marketingagency #marketingconsultant #marketingideas #contentideas #marketingtips #marketingdigital #marketingstrategies #socialmediamarketing #smallbusiness #smallbusinesssupport #digitalmarketingagency #advertising #branding #onlinemarketing #socialmedia #marketingonline #brandingdesign #brandinginspiration #brandingstrategy #brandingtips #brandingagency #marketinghelp
Do you have the star power to win over new clients?
Follow these steps to unlock your star power and instantly win over the room, and your potential leads:
1. Learn to talk.
2. Unprepare yourself.
3. Become one with your business.
4. Embrace the power of the pause.
5. Trust your instinct.
Your instincts are the best thing you’ve got. The person who lacks star power is the person who shuts off their instincts, and delegates tasks to others.
Have you honed in on your star power?
#digitalmarketing #traditionalmarketing #contentmarketing #contentstrategy #contentwriting #brandbuilding #marketing #marketingstrategy #marketingagency #marketingconsultant #marketingideas #contentideas #marketingtips #marketingdigital #marketingstrategies #socialmediamarketing #smallbusiness #smallbusinesssupport #digitalmarketingagency #advertising #branding #onlinemarketing #socialmedia #marketingonline #brandingdesign #brandinginspiration #brandingstrategy #brandingtips #brandingagency #marketinghelp
Is your strategy overcomplicated?
Just like the wheel, you need to keep it simple. Focus on the core basic function, it’s the key to success.
The ship’s wheel has one function, to steer. Your strategy should do the same, and steer your potential new clients to close with you!
The wheel has stayed the same because its function isn’t required to change, its purpose is to make things easier.
Are you steering clients to your business?
#digitalmarketing #traditionalmarketing #contentmarketing #contentstrategy #contentwriting #brandbuilding #marketing #marketingstrategy #marketingagency #marketingconsultant #marketingideas #contentideas #marketingtips #marketingdigital #marketingstrategies #socialmediamarketing #smallbusiness #smallbusinesssupport #digitalmarketingagency #advertising #branding #onlinemarketing #socialmedia #marketingonline #brandingdesign #brandinginspiration #brandingstrategy #brandingtips #brandingagency #marketinghelp
When making a sales pitch, it is important to understand what you are offering, and who you are selling to.
Employ these sale tips to improve your sales process:
1. Act confident
2. Listen well
3. Keep it simple
4. Set the agenda
5. Use a process
Do you have any extra tips to add to the list?
#digitalmarketing #traditionalmarketing #contentmarketing #contentstrategy #contentwriting #brandbuilding #marketing #marketingstrategy #marketingagency #marketingconsultant #marketingideas #contentideas #marketingtips #marketingdigital #marketingstrategies #socialmediamarketing #smallbusiness #smallbusinesssupport #digitalmarketingagency #advertising #branding #onlinemarketing #socialmedia #marketingonline #brandingdesign #brandinginspiration #brandingstrategy #brandingtips #brandingagency #marketinghelp
Are you struggling to start your brand?
When starting your brand it's important to consider four key categories:
1. Brand vision
2. Brand promise
3. Brand delivery
4. Brand position
Identifying your shifting, permanent, inward, and outward brand attributes will allow you to establish your point of difference, identify any pain points, and set the foundations for future business success.
What category is most important to you?
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