Big Brother Big Sister of Metropolitan Detroit

JEDI (justice, equity, diversity, and inclusion) is not part of Big Brother Big Sisters’ work, it is their work. Step Up BIG Detroit! Is an opportunity for donors and community members to make a commitment to JEDI in partnership with BBBS – Detroit. Supporters of the campaign are dedicated to allyship and youth empowerment.

Challenge:PMG was tasked with planning, filming, and editing a compelling video to invite donors to join the mission of BBBS and make a commitment to justice, equality, diversity, and inclusion. The overall goal of the Step Up BIG Detroit! campaign was to challenge donors to “step up” to lift the dreams of youth; ultimately enlightening the audience on how their donations will help the organization and its youth.

Our Solution: PMG produced a campaign video, amplified with eye catching and attention-grabbing typography and motion graphics to visually enhance the video’s message. PMG also produced a series of social media graphics for BBBS – Metro Detroit to post during the duration of the campaign.