Challenge:PMG was tasked with planning, filming, and editing a compelling video to invite donors to join the mission of BBBS and make a commitment to justice, equality, diversity, and inclusion. The overall goal of the Step Up BIG Detroit! campaign was to challenge donors to “step up” to lift the dreams of youth; ultimately enlightening the audience on how their donations will help the organization and its youth.

Our Solution: PMG produced a campaign video, amplified with eye catching and attention-grabbing typography and motion graphics to visually enhance the video’s message. PMG also produced a series of social media graphics for BBBS – Metro Detroit to post during the duration of the campaign.