Detroit Startup Week 2019

Detroit Startup Week is a free five-day event celebrating entrepreneurship. Out of the many other Techstars-related events in the U.S. Startup Week portfolio, Detroit is the most diverse of its kind, bringing together both entry-level and established entrepreneurs, community partners, major corporate participation and local government support. Startup Week provides programming and support that Detroiters need, not what anyone else wants for us.

Challenge: To create a sustainable brand system of signage and event deliverables that emphasized the pride and strength of our hosting city while embracing inclusion and diversity.

Our Solution: We developed a series of posters, event displays, banners, wayfinding signage, name tags and t-shirts for volunteers and organizers.

Creative Direction: Ingrid Green
Art Direction: Carlos Estrada
15700

EARNED MEDIA AUDIENCES

219000

AUDIENCE REACH

11000

ENTREPRENEURS IN ATTENDANCE