Detroit Startup Week is a free five-day event celebrating entrepreneurship. Out of the many other Techstars-related events in the U.S. Startup Week portfolio, Detroit is the most diverse of its kind, bringing together both entry-level and established entrepreneurs, community partners, major corporate participation and local government support. Startup Week provides programming and support that Detroiters need, not what anyone else wants for us.
Challenge: To create a sustainable brand system of signage and event deliverables that emphasized the pride and strength of our hosting city while embracing inclusion and diversity.
Our Solution: We developed a series of posters, event displays, banners, wayfinding signage, name tags and t-shirts for volunteers and organizers.