Bridging North America is the organization behind the $5.7 billion Gordie Howe International Bridge project, scheduled to open between Detroit and Windsor, Ontario, in late 2024. They are responsible for designing, building, financing, operating and maintaining the Canadian and USA Ports of Entry and the bridge. With all of the major undertakings happening within a construction project of this magnitude, BNA needed a trusted communications and design partner and PMG was there to answer the call.
Challenge: The rigorous demands of an international construction project requires consistent and effective communication. Our objective is to develop communication and a variety of information architecture components that increases awareness to the surrounding communities of lane closures, detours, and variety of updates during the project.
Our Solution: Our vision team has developed a series of cartographic and creative designs for demolition and detour maps, as well as first responder communications, mailers, construction signage and a slew of supporting collateral for the surrounding community.